Understanding Different Link Types in 2D Barcodes

Understanding the Different Link Types in 2D Barcodes

2D barcodes have become an increasingly popular tool for retail businesses due to their ability to store large amounts of data in a small, visually appealing format. These barcodes can be scanned by smartphones, tablets, or barcode scanners, making them versatile and accessible for a wide range of applications. However, what sets 2D barcodes apart is their ability to contain different link types, each serving a specific purpose. In this article, we will delve into the various link types that can be used with 2D barcodes and explore their functionalities and applications.

What are Link Types?

Link Types serve as navigational pathways, allowing diverse scans of the same 2D Barcode to lead to distinct destinations. When a retailer scans a 2D Barcode at the point of sale, it functions akin to a traditional UPC or EAN barcode, revealing essential product details like the GTIN number and price. However, when scanned by a smartphone camera or app, the same 2D Barcode can usher users into a realm of rich digital product insights.

This functionality is made possible through Link Types, each serving a specific purpose. Below is a compilation of common Link Types, with the option to customize them through our website when adding a new product. Users can also designate a default link, defining the primary destination for their 2D Barcode (e.g., a Product Information Page). Upon scanning, our IBN Link Resolver service deciphers the Digital Link's content and steers users toward the most pertinent endpoint configured within the Link Types framework (e.g., tailored product information or promotional content).

What are the Most Prevalent Link Types?

Outlined below are some frequently encountered Link Types:

Product Information Page (gs1:pip): Directs users to comprehensive details specifically concerning the identified item.

Sustainability and Recycling (gs1:sustainabilityInfo): Offers access to information pertaining to sustainability initiatives and recycling processes.

Quick Start Guide (gs1:quickStartGuide): Provides a shortcut to easily understandable setup instructions.

Frequently Asked Questions (gs1:faqs): Leads users to a repository of commonly asked queries and their answers.

Nutritional Information (gs1:nutritionalInfo): Delivers insights into the nutritional composition of the product.

Link Types empower businesses to seamlessly connect consumers with pertinent information and resources, enriching their product experience and fostering informed decision-making.


To explore the advantages and convenience of 2D barcodes visit IBN Link and unlock a world of possibilities.