Digital link barcodes (2D barcodes) are becoming increasingly popular in New Zealand's marketing and business sectors. These advanced barcodes offer numerous advantages for Kiwi companies aiming to optimise their operations and improve their customer experience. Grasping the functionality of digital link barcodes enables businesses to make well-informed choices about their implementation.

Introduction to Digital Link Barcodes

Digital link barcodes, also known as 2D barcodes, are two-dimensional codes that can be scanned using a smartphone or another mobile device. They are typically encoded in QR Code or Data Matrix formats. These barcodes contain an embedded 'Digital Link' which is decoded by a Digital Link Resolver. If a consumer scans a Digital Link Barcode with their smartphone, it can direct them to a specific webpage, app, or digital content. Meanwhile, when scanned by a retailer at the point of sale, it functions similarly to a traditional retail barcode (EAN or UPC) by displaying the price, GTIN number, and product description.

Thus, a Digital Link barcode serves multiple purposes - combining the functions of a QR Code and a linear retail barcode into one.

Manufacturers and Brand Owners can learn more about acquiring Digital Link Barcodes by visiting IBN Link. Their digital link barcodes (2D barcodes) are customisable and can be linked to any online destination, making them an adaptable tool for businesses of all sizes. They also offer a comprehensive Resolver service.

How Digital Link Barcodes Work

Digital link barcodes function by encoding a Digital Link URI into a square grid of black and white squares (using either QR Code or Data Matrix format) that can be scanned by a smartphone camera or a barcode scanner at the point of sale.

Upon scanning, the embedded information is decoded (by a Digital Link Resolver) and the user is directed to the appropriate destination for them. Different users are led to different results based on their requirements. For example, a retailer will see relevant product information at the point of sale (price, GTIN number, product name), while a customer will be directed to digital online product information relevant to them (product details, instruction guide, etc).

IBN Link's digital link barcodes are dynamic, allowing the destination to be altered at any time without necessitating the reprinting of the barcode. This flexibility enables businesses to update their marketing materials and promotions in real-time.

Benefits of Using Digital Link Barcodes

Employing digital link barcodes brings numerous advantages to business operations. A primary benefit is the capability to track and analyze customer engagement with the barcode. Businesses can collect data on the frequency of scans, the locations of these scans, and the actions taken by users post-scan. This vital data assists businesses in making informed decisions to refine their marketing strategies and improve customer interactions.

Another advantage is the convenience and accessibility they offer customers. By simply scanning the barcode with their smartphone, customers gain easy access to additional product information, promotions, or special offers. This streamlined experience enhances customer satisfaction, potentially boosting brand loyalty and repeat patronage.

Digital link barcodes represent an effective and efficient method for businesses to engage with their customers and amplify their marketing efforts. By comprehending the workings and benefits of digital link barcodes, businesses can utilise this technology to promote growth and elevate customer engagement. To discover how IBN Link can support your business in adopting digital link barcodes, check out their landing page at IBN Link.