The Rise of 2D Barcodes: Preparing for Sunrise 2027

"Sunrise 2027" is a GS1 US initiative aimed at encouraging all retailers to upgrade their barcode scanner systems by 2027, enabling them to scan 2D barcodes at the Point of Sale.


The retail industry is shifting away from linear barcodes (UPC and EAN) and transitioning towards 2D Barcodes at the point of sale. Eventually, 2D barcodes are expected to replace linear barcodes (UPC/EAN codes) on product packaging in New Zealand, the USA, and worldwide.

In our constantly evolving digital world, technology continues to alter the way we interact with our environment. A notable technological advancement gaining popularity in recent years is the use of 2D barcodes.

Photo by Pablo Heimplatz

Transition from Linear Barcodes to 2D Barcodes

In our continuously changing digital environment, technological advancements play a key role in shaping our interactions. Among these advancements, 2D barcodes have emerged as a significant trend over recent years.

While traditional 1D barcodes have been fundamental across various sectors, their limitations have led to the emergence of 2D barcodes. These compact and versatile codes offer a promise of revolutionising business operations and information access for individuals.

As Sunrise 2027 approaches, grasping the capabilities of 2D barcodes and utilising them for future advancements is vital.

Essential Steps to Utilise the Power of 2D Barcodes for Future Success

Embrace Omni-Channel Integration: To fully capitalise on 2D barcodes, businesses should adopt an omni-channel approach. This involves integrating 2D barcodes across different channels, including physical products, websites, mobile apps, and social media platforms, to offer a cohesive customer experience. Utilising 2D barcodes in this manner allows for the delivery of information, promotions, and even personalised offers seamlessly, ensuring all customer touchpoints are connected and accessible.

Enhance Security and Authentication: As the digital domain becomes increasingly central to transactions and interactions, security is of utmost importance. 2D barcodes provide an excellent means to bolster security and authentication. Employing encryption and authentication measures, businesses can authenticate information access or actions strictly to authorised parties. For instance, secure ticketing via 2D barcodes can prevent counterfeits and manage admissions effectively. Utilising 2D barcodes optimally can fortify security while offering a fluid user experience.

Leverage Data Analytics: The extensive data attainable through 2D barcodes presents an invaluable opportunity for businesses. By adopting data analytics, insights into consumer behaviour, preferences, and trends can be obtained, aiding in the refinement of marketing strategies, product enhancements, and customised customer interactions. Additionally, the impact of barcode campaigns can be evaluated, facilitating informed decisions for future endeavors. Investing in comprehensive data analytics is crucial for maximising the benefits of 2D barcodes.

2D Barcodes will Revolutionise the Retail System

As we gear up for Sunrise 2027, it's evident that mastering 2D barcodes is crucial for ventures to prosper in the digital era. With the integration of omni-channel strategies, improved security measures, and the utilisation of data analytics, businesses can stay ahead in the market and deliver unparalleled customer service.

To unlock the comprehensive potential of 2D barcodes, ventures should consider partnering with IBN Link. Through cutting-edge barcode solutions and profound expertise, IBN Link equips businesses to integrate 2D barcodes effortlessly into their operations. Discover how IBN Link can assist in future-proofing your business by visiting Leverage the power of 2D barcodes and pave the way for success in Sunrise 2027.